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Hey love, I’m Imah B.

Founder, creative and the woman behind AGAPExoxo.

A brand born from a season where I was doing everything for everyone but myself. 

I started AGAPExoxo in the midst of the pandemic as a reminder — for me, and for every woman who has ever felt like she lost herself in the process of showing up for others that self-care isn’t selfish. It’s sacred. 

For years, I poured into my career, my community, and my responsibilities, until I realized I was running on empty and I cracked. The “pause” I took to reconnect with myself became the foundation of everything you see here today: a brand built on beauty, balance, and becoming. 

What AGAPExoxo Stands For

The word AGAPE means unconditional love — the highest form of love. The “xoxo” is the soft reminder to give that love right back to yourself. 

Every product, planner, and experience we create is designed to help you do just that. Whether it’s our luxe Whipped Body Butters, The Reset Planner, or our Affirmation Card Deck, everything we make encourages you to slow down, reflect, and remember who you are beyond your titles and to-do lists. 

This isn’t just self-care. It’s a return to yourself. 

Who Are We.

  • Our Mission

    To help women step into a season of clarity, confidence, and control through boundaries, mindset shifts, and intentional action. We’re here to remind you that your softness is your strength and your peace is not up for debate, boo.

  • Our Promise

    To create products that don’t just look good on your shelf — but feel good for your soul. We use clean, cruelty-free ingredients, thoughtful design, and intentional experiences to make self-care something you actually live, not just talk about.

Beyond the Products


AGAPExoxo is also a growing community — from our upcoming Reset Retreats to intimate live events and YouTube conversations that remind you you’re not alone on your journey of becoming. 

It’s a space where women gather, reset, and choose themselves again … in softness, in strength, and in sisterhood.